I wonder if you could help me (nikon advertising project for uni)

[nikon_d50_dslr]

HI,
Im doing an advertising project for my uni course. The project subject is the Nikon D50. I have to create two seperate advertising campaigns, to appear on billboards, adshells and magazines. My target audience is hobbiests/amatures. I'm struggling with how to advertisie the camera, and I thought the best thing to do was to see what the target audience thought. What it is that would convince you to buy the D50? What are the most important features to you? how could these be represented? I'm a complete novice when it comes to cameras and photography so any help would be greatly appreciated.

Thanks very much for your time.

Karen