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NEW WINDSOR, N.Y., July 6 -- GretagMacbeth announces its Fall 2004 "Fundamentals of Color" seminar schedule. The "Fundamentals of Color" seminar is a 2-day workshop designed to help businesses control color more effectively within their own organizations and throughout their supply chains.

"More companies are using color as a competitive advantage for its ability to quickly differentiate brands and enhance shelf appeal," according to Nick Lena, sales manager, Visual Solutions, Color & Appearance Business Unit. "But without a basic understanding of color and its affect on the product development, sourcing and manufacturing processes, color can be a costly, time-consuming proposition. The 'Fundamentals of Color' seminar makes color management more effective."

The seminar includes brief lectures, hands-on demonstrations and stimulating discussions lead by a leading expert on corporate color control initiatives. It also provides methodologies and technological insights proven effective in deploying enterprise-wide color management initiatives.

The course focuses on color control for a variety of industries including retail and apparel brands, business and consumer electronics, automotive, packaging and their related supply chain industries in plastics, coatings and textile manufacturing.

"Fundamentals of Color" will be held as follows:

* October 5-6, Greenville, SC
* October 12-13, Park Ridge, NJ (New York City metro area)
* November 3-4, Detroit, MI
* November 9-10, Toronto, Ontario Canada

There are three ways to register, 1) online at http://www.gretagmacbethshop.com/ ; 2) email seminars@gretagmacbeth.com ; or 3) call 1-800-622-2384 ext. 321.