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Canon's New EF 70-200mm f/2.8L IS II USM Incorporates Advanced Lens Elements and Enhanced Durability for High-Speed Autofocus and High-Performance Optical Image Stabilization

Lake Success, N.Y., January 5, 2010 – Canon U.S.A., Inc., a leader in digital imaging, introduces the new EF 70-200mm f/2.8L IS II USM lens. Arguably the most popular focal range in Canon's telephoto arsenal and a staple lens for any professional photographer, the EF 70-200mm f/2.8L IS II USM lens provides the focal length, maximum aperture and zoom power for capturing everything from fast-action sports to studio portraits. Built for the professional, the body structure of the new EF 70-200mm f/2.8L IS II USM lens has been enhanced to provide better durability and strength without a significant increase in weight. Canon has improved optical performance on the new EF 70-200mm f/2.8L IS II USM lens by redesigning the internal elements, incorporating a fluorite element and a fifth UD element. The use of the fluorite element and five UD elements helps to minimize secondary chromatic aberrations and produce better image quality with improved contrast and resolution through the entire zoom range; the end result is an optically precise lens worthy of becoming the leader of Canon's L-series lenses.

Three new lenses - The Composer™, The Muse™, and The Control Freak™ - feature the Lensbaby Optic Swap System

Portland, OR (January 2, 2009) – Lensbaby (formerly known as Lensbabies, LLC) has introduced an entire new system of selective focus lenses.

Three new Lensbaby lenses – The Composer™, The Muse™ and The Control Freak™, – make up the new line of products. Each features the new Lensbaby Optic Swap system. The new Muse and the new Control Freak replace the current Original, Lensbaby 2.0, and Lensbaby 3G lenses, which will be phased out immediately. With the Composer, Lensbaby introduces a completely new lens, based on a ball and socket configuration that delivers smooth selective focus photography with unparalleled ease of use and greater precision.

SAN DIEGO, Jan. 30, 2008 – Sony today announced two new high performance zoom lenses that offer α (alpha) digital SLR camera users more options for high picture quality.

MELVILLE, N.Y. (JAN. 28, 2008) – Nikon, Inc., today introduced the new AF-S Micro NIKKOR 60mm f/2.8G ED lens engineered specifically for extreme close-up photography, and perfectly suited for general imaging as well. The new AF-S Micro NIKKOR 60mm f/2.8G ED lens can focus at a distance of approximately 0.185m (.6 ft.) at its closest, and allows photographers to capture breathtaking close-up photography with reproduction ratios up to 1:1 (life-size).

MELVILLE, N.Y. (Jan. 28, 2008) – Nikon, Inc., today introduced the new PC-E NIKKOR 24mm f/3.5D ED lens, the latest in a series of lenses that are equipped with a tilt/shift mechanism that enables photographers the flexibility to effectively manipulate perspective, distortion and focus. Whether photographing architecture, landscapes, interiors or panoramas, this Perspective Control (PC) lens easily corrects linear distortion and aberration to deliver images that more accurately reproduce the view as the human eye sees it.

MELVILLE, N.Y. (JAN. 28, 2008) – Nikon, Inc., today announced the new AF-S DX NIKKOR 16-85mm f/3.5-5.6G ED VR lens, which offers Nikon digital SLR photographers exceptional wide-angle capability along with superb telephoto versatility. The wide-ratio zoom makes this new lens suitable for a broad range of shooting situations, including indoor and outdoor events; streetscapes; and portraits and scenery, making it ideal for everyday use. It incorporates several of Nikon’s most advanced lens design attributes such as Extra Low Dispersion (ED) glass, Silent Wave Motor technology (SWM) and Nikon VR (Vibration Reduction image stabilization), delivering the outstanding optical performance that has made NIKKOR lenses the choice of so many professional photographers.

LAKE SUCCESS, N.Y., January 23, 2008 – Canon U.S.A., Inc., a leader in digital imaging, today announced the launch of two new telephoto lenses for use with its EOS SLR cameras: the EF200mm f/2L IS USM*/** and the EF800mm f/5.6L IS USM*/**, the world's longest focal length lens with an Optical Image Stabilizer system.*** The Company, which exhibited prototypes of the lenses during PhotoPlus Expo in New York last October, is launching them at the PMA tradeshow (booth E101) at the Las Vegas Convention Center, January 31 to February 2.

Canon has released their fall 2007 Rebate Program. Many customers will be happy to see the rebates are instant this year and encompass some nice lenses including the 50 1.2 and 85 1.2II. Check out the full list of items here.

LAKE SUCCESS, N.Y., October 15, 2007 – Canon U.S.A., Inc., a leader in digital imaging, today announced the development of two all-new telephoto lenses for use with its EOS SLR cameras: the EF200mm f/2L IS USM*/** and the EF800mm f/5.6L IS USM*/**. The Company will exhibit prototypes of the new lenses at PhotoPlus Expo (booth #318), taking place at the Jacob K. Javits Convention Center in New York City, October 18 to 20.